How important is branding to eCommerce?

According to Statista the growth of eCommerce is expected to keep growing, currently, there are more than 35 billion eCommerce transactions which take place online in 2019. Moving forward into the next decade this number of sales is predicted to reach 60 billion by 2023.

With competition stakes at an all-time high, what impact does branding have on the number of sales made by a company?

Does branding equal trust?

Taking Amazon as an example, when you see the orange smile underneath the font you instantly recognise it. Alongside their Prime symbol which is always in a distinct blue. Not only does it point straight to the company, alongside the company logo comes an added element of trust. Which is built up by the brand. Building your brand around ethics such as fair trade or cruelty-free is also a key way to boost sales and show those who are considering purchasing from the brand the reasons why they should. But is branding a key part of any eCommerce business?

Creating your own brand

When starting out online as a business creating yourself a brand early on is necessary to start building trust. Whether you’re looking at working on a specific colour scheme, a type of font or the way you run your customer service. Innocent Smoothies have a select way about how they run their customer service via social media, using a happy and fun tone which has become the core of who the brand are.

Logo

There are many key elements about what makes up a fantastic eCommerce model, a logo is a perfect place to start. Being able to put a face on your brand puts you at an advantage to start as it shows off who you are as a company. Being creative with your logo helps you to stand out from the crowd.

Packaging

When it comes to sending out items from your online store, the packaging is important. Most of us are looking for eco-friendly alternatives to boxes filled with plastic packaging. Using a more personalised approach like those who work with Lil Packaging find their custom designs help their customers with building their brands.

Become the brand

Once you have the guidelines of the business you are looking to create, setting up your site and working out how to go about launching your eCommerce business. Here at PhilAston.co we are experts when it comes to eCommerce marketing and are happy to offer innovative solutions to your eCommerce woes.

How to build trust

There are plenty of ways to grow trust as a when you are starting out as an eCommerce business. With ideas ranging from creating the perfect customer experience to the way, you package your products. When looking to create the ultimate experience from start to finish for a customer, you need to make sure that all of the resources are available to keep your consumer engaged. Having an option for live chat handy is always a great way to quickly and effectively be able to help out a customer when it is needed. With companies like Amazon and eBay having an option to speak to someone in a number of ways, secures the trust.

When looking at launching your own eCommerce company there are a number of ways to get started, whether that is through Instagram or by using a company such as Clerk.io. PhilAston.co is happy to help you along the way.