How to tackle eCommerce marketing

When starting out in the world of eCommerce it can feel overwhelming. With so many different ways to approach the subject and so many choices on how to market your business when it comes to eCommerce. Today we’ve decided to break it down and share with you, ways to tackle eCommerce marketing to take away the fear behind it.

Social media promotion

If you advertise your products via images of your product on social media, the methods of advertising are almost limitless. There are so many social media platforms to choose from and even different ways you can advertise on them. Although, Instagram is the social media platform known most for images. Why not try Facebook or Pinterest? Marketing your products on these platforms is way easier than you may think.

Create an email marketing campaign

When it comes to email marketing, it can be an ignored tactic by companies as it can be difficult to get started. However, once you look into it, it’s actually a lot similar and more effective than first meets the eye. Despite the constant rise of social media, sending promotions and information via a newsletter feels more personal. There is a variety of software which can be used to assist with this.

Stay true to your brand

When it comes to branding it is so important to stay true to who you are as a business. Having a clear brand identity and vision is an ideal way for customers to recognise who you are and what you stand for. By cementing who you are, what you offer and why customers should purchase from your site, from their first click. It will encourage return visitors. Those who offer a clear branding strategery throughout their site and social media platforms come across as more trustworthy.

Stand out from the competition

With online sales becoming increasingly popular and with more of us shopping online than ever before. According to eCommerce news there is an expectancy that the UK will make 200 billion euros (roughly 172 billion pounds) in business to customer sales by the end of 2019. This, of course, means that the online shopping market is more demanding than ever before. Take your USP and drive it into sales. Do you have stats to back up your claims? If so, put them on your site? Information such as how long you’ve been trading, the quality of your products or how you pride yourself on being the cheapest in your area are all great ways to bring customers to your site and keep them returning.

Reward your loyal customers

Customers can often feel annoyed when all discounts and offers are aimed at new customers. We’ve all been there, whether it’s with our television subscription, broadband or something else. To get you to become a customer, you are usually offered a huge discount. Taking your existing customers into account and sharing deals for existing customers is likely to build loyalty to your site.

When it comes to eCommerce marketing, once you’ve got your head around it- you’ll be off to a flying start.

If you’re looking for some tips on how to hack eCommerce sales via Instagram, we’ve written a post all about this which you may find to be a useful read. For any personalised help with your eCommerce sales, why not get in touch? We pride ourselves on our expertise for turning leads into sales.